Cuddle Clubs Monetize Touch

Professional massage practitioners are not the only ones who make money touching. A growing movement gaining traction in our disembodied world brings groups of unrelated people together for non-erotic touch interaction. Variously called cuddle clubs, cuddle parties or...

Embrace Your Role as Touch Educator

Touch is good for us. While that may come as no surprise to the massage profession, research that helps us describe the underlying physiology of touch is a tremendous breakthrough. We can now tell our customers exactly why massage makes them feel good. Within seconds...

Massage is Sensational

A recent article in The Atlantic about a phenomenon called ASMR (autonomous sensory meridian response) reminded me of how little we celebrate the purely sensational nature of massage. ASMR is a subjective sensory experience that typically includes highly pleasurable...

Haptics: The Science of Touch

Last week I saw a commercial for the new Cadillac XTS that featured an innovative touch technology called the Safety Alert Seat. The system sends vibrating pulses to drivers through the seat cushion if they drift out of their lane without a turn signal activated or if...

Introducing Touch

Whenever I am in an unfamiliar room, full of people I don’t know, my shy parts come out. I feel isolated, vulnerable and fearful and immediately begin looking for the nearest exit. However, I also know that the best thing to do is to force myself to go up to someone...