Category Archives: Chair Massage

Elementary Touch Education

Last Saturday I had the opportunity to share chair massage at a PTO fundraising event for our local Annie Vinton Elementary School. It felt good to be promoting positive touch in this era of such nasty news. For some subliminal … Continue reading

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The “Death” of On-Site Massage

[This piece was originally published in Massage Therapy Journal Spring issue, 1995. Only a few people will remember that “seated massage” originally burst onto the scene as “on-site massage” when the first massage chair came on the market in 1986. … Continue reading

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France recognizes seated massage as an occupational title

[Click to download a PDF of the press release version.] France recently became the first country in the world to recognize seated massage as an occupational category with a professional certification. On June 7, 2016, the National Professional Certification Commission … Continue reading

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The History Channel Features the Massage Chair

When I was first approached by The History Channel last July (2015) about filming a segment on the massage chair for a series on contemporary inventions and inventors, I didn’t get my hopes up. After all, how many of these … Continue reading

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From Chair to Table: How to Convert Your Chair Massage Clients

This article first appeared in the June 2015 of MASSAGE Magazine. Chair massage often turns out to be just the right introduction people need to experience the joys and benefits of all varieties of structured touch. While not all chair … Continue reading

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Touch Education in the Workplace

(This article first appeared in the June 2015 issue of MASSAGE Magazine,) Over the past three decades American culture has become increasingly touch averse. While few question the importance of touch for the healthy development of newborns, infants and young … Continue reading

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An Overview of Chair Massage Marketing

Here is a recent email from a massage student: I will be graduating in December and have to write a business plan. I need to decide how chair massage will fit into the plan but don’t have much direction from … Continue reading

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Getting Started in Seated Massage

Contrary to what many massage schools would have you believe, chair massage is not simply “table massage lite.” Any successful chair massage entrepreneur will tell you that it is a specialty. So the first step is to become a specialist. … Continue reading

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New Categories of Corporate Seated Massage Clients

At 31 years, there is little doubt The Walt Disney Company is the oldest continuing corporate supporter of seated massage in the world. Michael Neal began taking a stool around the Disney campus in 1982, providing employee-paid massage. When he … Continue reading

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Seated Massage Success in the Workplace

This article originally appeared in the May 2014 issue of MASSAGE Magazine.   Seated, or chair, massage is alive, well and flourishing in the workplace, primarily because of two overarching trends: evolving public perception of massage therapy and the impact of the … Continue reading

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Massage Chair Inventor Profile

Sometime around 2008, New York-based photographer David Friedman flew out to San Francisco to include me in an online series of portraits he was doing on inventors. During the photo shoot he also recorded a video interview which recently appeared … Continue reading

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Calculating Services for a Pre-Paid Event

This question recently came in from a long-time chair massage practitioner: Is there is a calculation for figuring out in advance how many people in a group (office, convention, health fair, etc.) will get a chair massage at a one-time … Continue reading

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Interview with David Palmer

At the 2013 World Massage Conference (WMC) David debuted his first webinar entitled The Future of Professional Touch. After the presentation and discussion, they premiered a video interview that had been shot in April 2012. You can view it here. … Continue reading

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Chair Practitioner as Wellness Coach

This article originally appeared in the May 2013 issue of Massage Magazine. The focus of the issue was on the business of massage and I was asked to respond to the question: “How can I best position myself as a … Continue reading

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Four Ways to Market Workplace Chair Massage

Outfitted with education, experience and selling points (see related article: 21st Century Workplace Seated Massage) for chair massage, how do you locate some likely business prospects? 1. Finding receptive companies can be as simple as reading the business section of … Continue reading

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21st Century Workplace Seated Massage

This article originally appeared in MASSAGE Magazine‘s October 2012 issue. From the first days of professional seated massage in the mid 1980s, massage in the workplace has been a significant market segment. When my business was providing chair, or seated, … Continue reading

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On the Side of Angels

There is a successful company in Australia, 3-Minute Angels, that started in 2002 providing 3-minute chair massages in pubs and clubs for free. Customers would pay whatever they thought the service was worth. Today the business has grown into a … Continue reading

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How Culture Mediates Massage

Whenever customers sit in my massage chair, I know that their subjective experience of my touch will be the result of at least four factors: Their genetic profile (Are they male/female? Do they have biological disorders such as autism). Their … Continue reading

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Positioning for a Chair Massage Without a Massage Chair

I love to introduce people to massage. I have massaged people in restaurants, on airplanes, at dinner parties and even outdoors in parks. When I go to visit my family on the East Coast, I consider it my pleasure to … Continue reading

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Introducing Touch

Whenever I am in an unfamiliar room, full of people I don’t know, my shy parts come out. I feel isolated, vulnerable and fearful and immediately begin looking for the nearest exit. However, I also know that the best thing … Continue reading

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The Great Frame-Up

While dozens of massage chairs have been developed since the first one debuted in 1986, today there are only four basic designs that have survived the intense competition of the marketplace. What distinguishes each design is the unique metal frame … Continue reading

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The Fainting Phenomenon

This week I got an email from Katy who writes: “I was about 20 minutes into the chair massage when the massage therapist began to work in and around my right shoulder blade.  I began to feel clammy and tried … Continue reading

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Chair Massage: A foundation for fitness

While I am a big believer in making every moment a fitness moment (see Creating a Fitness Lifestyle), the reality is many people don’t have even the most basic motivation to move to a healthier lifestyle. That’s where chair massage … Continue reading

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Hygiene Protocol for Chair Massage

While there are probably more infectious agents on the doorknob customers touch as they enter your massage space than are on your massage chair, the public nature of chair massage makes a solid hygiene protocol essential. It is a matter … Continue reading

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The Leg Problem in Chair Massage

Steve Knobles called today from North Seattle Community Acupuncture clinic. He recently started seating patients in a massage chair because it allowed easy access to their necks, backs and arms for needling and was often more comfortable than lying on a … Continue reading

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