by David Palmer | Nov 10, 2012 | Chair Massage, Marketing
This article originally appeared in MASSAGE Magazine’s October 2012 issue. From the first days of professional seated massage in the mid 1980s, massage in the workplace has been a significant market segment. When my business was providing chair, or seated,...
by David Palmer | Feb 27, 2012 | Business
The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the suburbs (Nelson Algren used to hang out here) and the...
by David Palmer | Feb 5, 2012 | Chair Massage, Fitness
While I am a big believer in making every moment a fitness moment (see Creating a Fitness Lifestyle), the reality is many people don’t have even the most basic motivation to move to a healthier lifestyle. That’s where chair massage fits in because it not...
by David Palmer | Jan 9, 2012 | Bodywork, Politics
For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage...
