by David Palmer | Jun 11, 2015 | Chair Massage, Marketing, Touch
(This article first appeared in the June 2015 issue of MASSAGE Magazine,) Over the past three decades American culture has become increasingly touch averse. While few question the importance of touch for the healthy development of newborns, infants and young children,...
by David Palmer | Oct 2, 2014 | Chair Massage, Marketing
Here is a recent email from a massage student: I will be graduating in December and have to write a business plan. I need to decide how chair massage will fit into the plan but don’t have much direction from school. I’m hoping you have some marketing...
by David Palmer | May 8, 2014 | Chair Massage, Marketing
Contrary to what many massage schools would have you believe, chair massage is not simply “table massage lite.” Any successful chair massage entrepreneur will tell you that it is a specialty. So the first step is to become a specialist. You can read books, take...
by David Palmer | May 8, 2014 | Business, Chair Massage
At 31 years, there is little doubt The Walt Disney Company is the oldest continuing corporate supporter of seated massage in the world. Michael Neal began taking a stool around the Disney campus in 1982, providing employee-paid massage. When he retired 18 years later,...
by David Palmer | Jan 7, 2014 | Chair Massage, History, Videos
[youtube_sc url=”http://www.youtube.com/watch?v=6FFlwzIZusY&feature=share&list=PL1mtdjDVOoOpzYNFdLmgAxAaKTzwrOi2z” title=”David%20Palmer%20-%20Inventor” fs=”1″]Sometime around 2008, New York-based photographer David Friedman...
by David Palmer | Jul 27, 2013 | Chair Massage, Marketing
This question recently came in from a long-time chair massage practitioner: Is there is a calculation for figuring out in advance how many people in a group (office, convention, health fair, etc.) will get a chair massage at a one-time event if it is offered for free?...
