The Story of the First Massage Chair

The first massage chair was a box

My love affair with chair massage began in 1982, four years before the first professional massage chair came on the market. This is the story of what it took to get that first massage chair built.

The problem
The team I had assembled to begin providing seated massage in the workplace and at events were all graduates of the massage school I owned, The Amma Institute. One of the first questions we confronted was how to comfortably seat our customers for the massage.

Regular chairs had backs that limited the massage to the shoulders on up and we had already decided that our acupressure massage needed to include the “bladder channel” points traditional Chinese medicine that are located alongside the spine and run all the way down to the hips.

We tried turning chairs around and having the customer straddle the seat. That worked for some people on some chairs, but didn’t work at all for people in skirts or on chairs with arm supports. Then there was the fact that most office chairs had wheels.

To deal with all these considerations, I realized that we would always have to provide our own chairs for our customers.

Drummer's Stool

One of the first massage “chairs” was a drummer’s stool

Solution #1: Evolution
At that point in time, the best chair turned out to be a stool–no backs, no arm rests and relatively portable. We ruled out any stool with a hard seat (too uncomfortable) and looked for stools that folded and had good padding. Camp stools with canvas seats almost made the cut, but proved to be too uncomfortably low for most customers and practitioners.

We finally settled on a stool used by professional drummers. They had thick cushions, height adjustable seats and three sturdy metal legs that conveniently collapsed for portability. While they were expensive, $80-100, they added a very professional look to our enterprise.

Stool massage with no support

Stool massage with no support

Unfortunately, there were two problems with massaging on stools. Since we were providing Japanese acupressure, in order to apply pressure to points on one part of the body, the opposite side had to be braced. Not so much of a problem on the top of the shoulders and arms, but working on backs required some tricky coordination.

Consequently, part of the protocol involved making certain that the feet of the customers were in front of their knees and their hands were on their legs.The other issue was that the further we got into each massage, the more the customer relaxed and started listing forward, or backward, or to one side or the other. Either they had to hold themselves up or the practitioner did. The situation begged for another way.

Balans Chair

One design inspiration for the first massage chair

Solution #2: Revolution
Back in 1979 the first “kneeling” chair was developed in 1979 by Norwegian Peter Opsvik. Called the Balans chair, they hit U.S. shores in the early 1980’s. I loved the concept.

When I started seriously working on the first massage chair, I knew that the kneeling angle would be incorporated into the design.

In 1984, I crossed paths with a young French cabinet maker, Serge Bouyssou. The first time we met I explained the concept of seated massage and told him my specifications. “I want a chair with a Balans-style base that also supports the customer leaning forward into an angled chest and face support with a place to rest the arms. Oh, and by the way,” I said, “it has to be portable.”

Early Prototype of the chair. Notice the slot in the chest rest for the face.

Early Prototype of the chair. Notice the slot in the chest rest for the face.

Serge took this all in for a moment and then said, “Oh. You want a box.” “No, no,” I replied, “I want a chair.” More firmly he insisted, “No. You want a box.” Then he went to the whiteboard and proceeded to draw out how a chair could be built using a box as a base and with detachable supports–which could be stored inside the base–for the rest of the body. “You’re right,” I finally agreed, “I want a box.”

It took three prototypes to get to a version of the chair that a person could actually sit in. At that point I felt confident enough to show it to Jim Everett, the owner of Living Earth Crafts, an early manufacturer of massage tables in Santa Rosa, California. Over the next two years Serge and I worked with Jim to develop a series of pre-production models that kept refining the original idea.

Finally, in May, 1986, the first High Touch Massage Chair emerged from the Living Earth Crafts workshop and the face of an industry was born. Later that year, I showed off the chair for the first time to a group of 38 massage school owners and offered to come to their schools and teach their students how to use it. In the next 16 months I taught chair massage classes in 24 schools throughout the U.S., Canada and Europe. By 1990, all of the largest, and many of the smaller, table manufacturers had their own version of the massage chair and close to 100 massage schools were offering chair massage courses.

Jim Everett and David Palmer tinkering with the chair

Jim Everett and David tinkering with the chair

Living Earth Crafts retired the original chair in the mid-1990’s as more lightweight designs with tilting face cradles emerged. I joined forces with another company, Stronglite, and co-developed the chair I now work with – the Ergo Pro.

Jim Everett has passed away but I am forever grateful that he and Serge had the patience, foresight and courage to embrace an idea for which there was no discernible market and to invest their time and money to make it a reality. There is no doubt that all three of our names belong on the first patent for a portable, knock-down massage chair # 4,746,167, which you can read here . You can also view the original images included with the patent.

If you have any stories about the original chair or the early days of chair massage, please leave them below or send them directly to me.

Posted in Chair Massage, History | 31 Comments

The Best Technique for Chair Massage

Oils and lotions were out. That seemed obvious back in 1982 when I first began exploring the idea of massaging people in a seated position.

Fortunately, because I had been trained in traditional Japanese massage (Amma), that was not a problem. Amma practitioners typically work acupressure points on customers through clothing, towels or a sheet so lubrication is not necessary.

In addition, during Amma table massage there is often a point when the customer was worked on in a seated position. So, for me, making the shift from massaging on a table to massaging on a chair was not a huge conceptual leap.

In contrast, at that time Swedish-style practitioners rarely worked with upright customers and skin-to-skin contact with lubrication was always required. That’s because Swedish massage is primarily composed of kneading and gliding strokes. While the kneading strokes can be done through the clothing the practitioner’s hands get tired very quickly. That’s why they are alternated with the gliding or resting strokes of effleurage.

Since Japanese massage relies on weight transfer, not hand strength, and doesn’t require lubrication, it is well suited for doing five to six hours of chair massage day after day. But are there optional approaches?

It turns out, although there are plenty of other styles, some are more adaptable to a chair than others. Certain ones may be fine for an occasional day or a few hours of chair massage, but not all are suited for ongoing, full-time work.

One of the more unusual, but ultimately ill-conceived attempts was that of an entrepreneur who claimed he had invented a way to transfer Swedish massage to the chair. He had developed thin, white gloves made out of a special aerospace fabric that were supposed to allow the hands to slide over clothing obviating the need for any lubrication. I think that idea lasted for about two years.

More realistically, any technique based on acupressure adapts well to a chair: Chinese, Korean, Polarity. Likewise, bodywork approaches such as Rolfing, Trager, and Feldenkrais work are commonly done through the clothing and sometimes on seated clients.

Oddly enough, over the past three decades there has been an increasing cross fertilization of modalities  so that “Swedish” massage has broadened to include many techniques (cross fiber friction, for example) that make it more amenable to execution on a chair. Even the lotion/oil prohibition is not absolute. There are plenty of chair specialists I have seen include some lubrication on the hands, arms, face and neck.

Ultimately, I have learned, the best technique for chair massage, as with table massage, is the one that works best for the intention of the practitioner and expectation of the customer. Share which approach to chair massage works best for you and why. What do you think are its strengths and limitations? Is your technique appropriate for full-time (five or more hours of chair massage a day, five days a week) or part-time chair massage?

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Why I do Chair Massage – Part One

“You can’t call that massage!”

The year was 1984 and the irritated voice on the other end of the phone was the owner of a well known massage school in New York objecting to my description of chair massage. “A massage is something that is done on a table, over the whole body, with oils and lasts for an hour,” she declared emphatically. “That’s a massage!”

Gorillas grooming

Hard-wired touch at the Wilhelma Stuttgart. Photo by Herrmann Vollmer.

She had a point. Although giving shoulder and neck rubs to sitting friends and family is probably a hard-wired instinct (think grooming habits of our primate cousins), up to that point professional massage on seated customers was near non-existent.

I mean, why would you? All things being equal, if you give me the choice between massage on a table and massage on a chair, before you finish reading this sentence I will have shucked my clothes and jumped on your table.

But all things are not equal.

When I became a massage school owner in 1982, I noticed a striking disconnect between professional massage services and the general public, namely that most people did not and would not get a massage. Because I wanted my enthusiastic graduates to be making a living doing work they loved, this fact caused me great concern.

So, I began looking at the problem from a marketing point of view.

While you can make a case that table massage is an “affordable luxury” for vacations, anniversaries, promotions and other special occasions, it is difficult to argue that the average middle-class person can afford table massage on a regular basis.

I believe there are only three groups of people getting regular table massage:

  1. The very wealthy, who can afford it.
  2. The very fanatical, who can’t afford it but believe it is critical to maintaining health and well-being. I fall into this category.
  3. The very desperate, who will pay any amount to relieve their pain and discomfort.

Exactly how frequently are people getting massaged? There are two regular consumers surveys: one done annually by the American Massage Therapy Association (AMTA) and the other every two years by the Associated Bodywork and Massage Professionals (ABMP). If we give a generous definition of “regular” massage to mean 6 or more massages a year (one every other month) then a rather pitiful 2.9% (AMTA) or 4.2% (ABMP)  of U.S. adults average one massage every two months. (See the complete analysis here.)

While this data from 2010 is sobering, I remain as convinced today as I was 30 years ago that most people actually would like to have a massage.

It seems to me that there have always been two primary barriers that have limited the growth of massage: a price point that is too high and a cultural fear of intimacy. From a marketing point of view it was simple. The industry had a packaging problem. Very few people are willing to step into a private room, behind closed doors, lay on a table naked for an hour with a stranger in the room and spend $70 or more for the privilege.

The reality is, there is only one other time in our lives when most people get naked with another person behind closed doors. The unconscious association with bedroom activities is hard to ignore. And, yes, $70 a session is far too expensive for the average person to afford on a regular basis.

The alternative, in 1982, seemed obvious. Let people keep their clothes on, put them in a comfortable seated position out in the open and shorten the massage to lower the price point. That’s how my passion for chair massage was born.

I believe that chair massage is the key to growth not only in the massage services industry but also for educating the general public about the importance of bringing structured touch into their daily lives. And, that is the topic of Part Two. Stay tuned.

In touch,
David

Posted in Chair Massage | 9 Comments