The Best Technique for Chair Massage

Oils and lotions were out. That seemed obvious back in 1982 when I first began exploring the idea of massaging people in a seated position.

Fortunately, because I had been trained in traditional Japanese massage (Amma), that was not a problem. Amma practitioners typically work acupressure points on customers through clothing, towels or a sheet so lubrication is not necessary.

In addition, during Amma table massage there is often a point when the customer was worked on in a seated position. So, for me, making the shift from massaging on a table to massaging on a chair was not a huge conceptual leap.

In contrast, at that time Swedish-style practitioners rarely worked with upright customers and skin-to-skin contact with lubrication was always required. That’s because Swedish massage is primarily composed of kneading and gliding strokes. While the kneading strokes can be done through the clothing the practitioner’s hands get tired very quickly. That’s why they are alternated with the gliding or resting strokes of effleurage.

Since Japanese massage relies on weight transfer, not hand strength, and doesn’t require lubrication, it is well suited for doing five to six hours of chair massage day after day. But are there optional approaches?

It turns out, although there are plenty of other styles, some are more adaptable to a chair than others. Certain ones may be fine for an occasional day or a few hours of chair massage, but not all are suited for ongoing, full-time work.

One of the more unusual, but ultimately ill-conceived attempts was that of an entrepreneur who claimed he had invented a way to transfer Swedish massage to the chair. He had developed thin, white gloves made out of a special aerospace fabric that were supposed to allow the hands to slide over clothing obviating the need for any lubrication. I think that idea lasted for about two years.

More realistically, any technique based on acupressure adapts well to a chair: Chinese, Korean, Polarity. Likewise, bodywork approaches such as Rolfing, Trager, and Feldenkrais work are commonly done through the clothing and sometimes on seated clients.

Oddly enough, over the past three decades there has been an increasing cross fertilization of modalities  so that “Swedish” massage has broadened to include many techniques (cross fiber friction, for example) that make it more amenable to execution on a chair. Even the lotion/oil prohibition is not absolute. There are plenty of chair specialists I have seen include some lubrication on the hands, arms, face and neck.

Ultimately, I have learned, the best technique for chair massage, as with table massage, is the one that works best for the intention of the practitioner and expectation of the customer. Share which approach to chair massage works best for you and why. What do you think are its strengths and limitations? Is your technique appropriate for full-time (five or more hours of chair massage a day, five days a week) or part-time chair massage?

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Why I do Chair Massage – Part One

“You can’t call that massage!”

The year was 1984 and the irritated voice on the other end of the phone was the owner of a well known massage school in New York objecting to my description of chair massage. “A massage is something that is done on a table, over the whole body, with oils and lasts for an hour,” she declared emphatically. “That’s a massage!”

Gorillas grooming

Hard-wired touch at the Wilhelma Stuttgart. Photo by Herrmann Vollmer.

She had a point. Although giving shoulder and neck rubs to sitting friends and family is probably a hard-wired instinct (think grooming habits of our primate cousins), up to that point professional massage on seated customers was near non-existent.

I mean, why would you? All things being equal, if you give me the choice between massage on a table and massage on a chair, before you finish reading this sentence I will have shucked my clothes and jumped on your table.

But all things are not equal.

When I became a massage school owner in 1982, I noticed a striking disconnect between professional massage services and the general public, namely that most people did not and would not get a massage. Because I wanted my enthusiastic graduates to be making a living doing work they loved, this fact caused me great concern.

So, I began looking at the problem from a marketing point of view.

While you can make a case that table massage is an “affordable luxury” for vacations, anniversaries, promotions and other special occasions, it is difficult to argue that the average middle-class person can afford table massage on a regular basis.

I believe there are only three groups of people getting regular table massage:

  1. The very wealthy, who can afford it.
  2. The very fanatical, who can’t afford it but believe it is critical to maintaining health and well-being. I fall into this category.
  3. The very desperate, who will pay any amount to relieve their pain and discomfort.

Exactly how frequently are people getting massaged? There are two regular consumers surveys: one done annually by the American Massage Therapy Association (AMTA) and the other every two years by the Associated Bodywork and Massage Professionals (ABMP). If we give a generous definition of “regular” massage to mean 6 or more massages a year (one every other month) then a rather pitiful 2.9% (AMTA) or 4.2% (ABMP)  of U.S. adults average one massage every two months. (See the complete analysis here.)

While this data from 2010 is sobering, I remain as convinced today as I was 30 years ago that most people actually would like to have a massage.

It seems to me that there have always been two primary barriers that have limited the growth of massage: a price point that is too high and a cultural fear of intimacy. From a marketing point of view it was simple. The industry had a packaging problem. Very few people are willing to step into a private room, behind closed doors, lay on a table naked for an hour with a stranger in the room and spend $70 or more for the privilege.

The reality is, there is only one other time in our lives when most people get naked with another person behind closed doors. The unconscious association with bedroom activities is hard to ignore. And, yes, $70 a session is far too expensive for the average person to afford on a regular basis.

The alternative, in 1982, seemed obvious. Let people keep their clothes on, put them in a comfortable seated position out in the open and shorten the massage to lower the price point. That’s how my passion for chair massage was born.

I believe that chair massage is the key to growth not only in the massage services industry but also for educating the general public about the importance of bringing structured touch into their daily lives. And, that is the topic of Part Two. Stay tuned.

In touch,
David

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