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Category Archives: Marketing
From Chair to Table: How to Convert Your Chair Massage Clients
This article first appeared in the June 2015 of MASSAGE Magazine. Chair massage often turns out to be just the right introduction people need to experience the joys and benefits of all varieties of structured touch. While not all chair … Continue reading
Touch Education in the Workplace
(This article first appeared in the June 2015 issue of MASSAGE Magazine,) Over the past three decades American culture has become increasingly touch averse. While few question the importance of touch for the healthy development of newborns, infants and young … Continue reading
An Overview of Chair Massage Marketing
Here is a recent email from a massage student: I will be graduating in December and have to write a business plan. I need to decide how chair massage will fit into the plan but don’t have much direction from … Continue reading
Posted in Chair Massage, Marketing
Tagged David Palmer, marketing, retail chair massage, seated chair massage, workplace chair massage
4 Comments
Getting Started in Seated Massage
Contrary to what many massage schools would have you believe, chair massage is not simply “table massage lite.” Any successful chair massage entrepreneur will tell you that it is a specialty. So the first step is to become a specialist. … Continue reading
Seated Massage Success in the Workplace
This article originally appeared in the May 2014 issue of MASSAGE Magazine. Seated, or chair, massage is alive, well and flourishing in the workplace, primarily because of two overarching trends: evolving public perception of massage therapy and the impact of the … Continue reading
Calculating Services for a Pre-Paid Event
This question recently came in from a long-time chair massage practitioner: Is there is a calculation for figuring out in advance how many people in a group (office, convention, health fair, etc.) will get a chair massage at a one-time … Continue reading
Posted in Chair Massage, Marketing
2 Comments
Chair Practitioner as Wellness Coach
This article originally appeared in the May 2013 issue of Massage Magazine. The focus of the issue was on the business of massage and I was asked to respond to the question: “How can I best position myself as a … Continue reading
Four Ways to Market Workplace Chair Massage
Outfitted with education, experience and selling points (see related article: 21st Century Workplace Seated Massage) for chair massage, how do you locate some likely business prospects? 1. Finding receptive companies can be as simple as reading the business section of … Continue reading
Posted in Chair Massage, Marketing
5 Comments
21st Century Workplace Seated Massage
This article originally appeared in MASSAGE Magazine‘s October 2012 issue. From the first days of professional seated massage in the mid 1980s, massage in the workplace has been a significant market segment. When my business was providing chair, or seated, … Continue reading
Posted in Chair Massage, Marketing
Tagged chair massage, seated massage, wellness, workplace massage
4 Comments