Category Archives: Marketing

From Chair to Table: How to Convert Your Chair Massage Clients

This article first appeared in the June 2015 of MASSAGE Magazine. Chair massage often turns out to be just the right introduction people need to experience the joys and benefits of all varieties of structured touch. While not all chair … Continue reading

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Touch Education in the Workplace

(This article first appeared in the June 2015 issue of MASSAGE Magazine,) Over the past three decades American culture has become increasingly touch averse. While few question the importance of touch for the healthy development of newborns, infants and young … Continue reading

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An Overview of Chair Massage Marketing

Here is a recent email from a massage student: I will be graduating in December and have to write a business plan. I need to decide how chair massage will fit into the plan but don’t have much direction from … Continue reading

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Getting Started in Seated Massage

Contrary to what many massage schools would have you believe, chair massage is not simply “table massage lite.” Any successful chair massage entrepreneur will tell you that it is a specialty. So the first step is to become a specialist. … Continue reading

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Seated Massage Success in the Workplace

This article originally appeared in the May 2014 issue of MASSAGE Magazine.   Seated, or chair, massage is alive, well and flourishing in the workplace, primarily because of two overarching trends: evolving public perception of massage therapy and the impact of the … Continue reading

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