Category Archives: Business

France recognizes seated massage as an occupational title

[Click to download a PDF of the press release version.] France recently became the first country in the world to recognize seated massage as an occupational category with a professional certification. On June 7, 2016, the National Professional Certification Commission … Continue reading

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New Categories of Corporate Seated Massage Clients

At 31 years, there is little doubt The Walt Disney Company is the oldest continuing corporate supporter of seated massage in the world. Michael Neal began taking a stool around the Disney campus in 1982, providing employee-paid massage. When he … Continue reading

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Seated Massage Success in the Workplace

This article originally appeared in the May 2014 issue of MASSAGE Magazine.   Seated, or chair, massage is alive, well and flourishing in the workplace, primarily because of two overarching trends: evolving public perception of massage therapy and the impact of the … Continue reading

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Chair Practitioner as Wellness Coach

This article originally appeared in the May 2013 issue of Massage Magazine. The focus of the issue was on the business of massage and I was asked to respond to the question: “How can I best position myself as a … Continue reading

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On the Side of Angels

There is a successful company in Australia, 3-Minute Angels, that started in 2002 providing 3-minute chair massages in pubs and clubs for free. Customers would pay whatever they thought the service was worth. Today the business has grown into a … Continue reading

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How Culture Mediates Massage

Whenever customers sit in my massage chair, I know that their subjective experience of my touch will be the result of at least four factors: Their genetic profile (Are they male/female? Do they have biological disorders such as autism). Their … Continue reading

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Viewing Massage Through a Holonic Lens

One of the critical topics in the massage community is how to define and label what we do. How we define massage influences how we market our services, how we regulate them and how we educate new people coming into … Continue reading

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Animate Your Support

A good way to add value to your services is by passing along useful information to your customers. YouTube is a great source of short, well-produced videos that are free for the linking. My colleague, Russ Borner, sent along one … Continue reading

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The Travolta Clause

When John Doe #1 recently filed suit over John Travolta’s wandering hands in the massage room my immediate reaction was, “Well, there goes the first shoe.” Sure enough, over the next few weeks other massage practitioners came out of the … Continue reading

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An Outsider Analyzes Massage

I was a mama’s boy. The youngest of four males born to my parents within five years, I was the baby of the family and spoiled rotten. There are a number of family stories dramatizing that fact, my favorite of … Continue reading

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The Realms of Massage

The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the … Continue reading

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Change-ability: Mastering the Inevitable

Note: This is the fourth and last of a series of articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. The first three “C”s discussed in this series (Conviction, Clarity, Consistency) … Continue reading

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How Sticky is Massage?

In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and … Continue reading

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Make Your Business Persistent with Consistence

Note: This is the third in a series of four articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to … Continue reading

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“How often should I get a massage?”

This is one of the most common questions I hear from customers. It’s an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. … Continue reading

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The Commercial Viability of Massage Approaches

Laura Allen recently blogged about the reasons why some practitioners have a difficult time getting repeat customers. One section mentioned how some practitioners try to sell energy work or other non-massage techniques to people who think they are buying massage. … Continue reading

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Seeing Your Way Clearly to Success

Note: This is the second in a series of four articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. While having conviction about your work is fundamental to a successful value-based … Continue reading

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Successful Businesses Start With Conviction

For an entrepreneur, conviction is where it all starts. An exciting idea enters your brain and gets your juices flowing. You can’t stop thinking about it so you start testing the idea out in conversations with friends. After that reality … Continue reading

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Quality Control Through Katas

When I first began developing chair massage sequences in 1982, one of my students was also a student of Haruyoshi Ito, who had introduced a Japanese movement form called Shintaido to the United States and Europe during the mid 1970s. … Continue reading

Posted in Bodywork, Business, Chair Massage, Education | 11 Comments

Globalize your website

“What do you call someone who speaks three languages?” Trilingual. “What do you call someone who speaks two languages?” Bilingual. “What do you call someone who speaks one language?” American. OK, OK. It is an old joke that is, fortunately, … Continue reading

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