by David Palmer | Jan 9, 2012 | Business
In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and engaged, that is to say, how sticky are massage customers?...
by David Palmer | Jan 9, 2012 | Bodywork, Politics
For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage...
by David Palmer | Dec 19, 2011 | Business
Note: This is the third in a series of four articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to clarity in your...
by David Palmer | Dec 19, 2011 | Business
This is one of the most common questions I hear from customers. It’s an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. I am going to offer a...
by David Palmer | Nov 28, 2011 | History, Politics
The year was 1983 and the oldest national association of massage practitioners was about to change the face of an industry by turning “massage” into “massage therapy.” This is the story of what led up to that moment. The association making this pivotal shift was...
