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Tag Archives: business
The Realms of Massage
The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the … Continue reading
Posted in Business
Tagged business, David Palmer, health care, massage, massage therapy, personal care, wellness
2 Comments
Change-ability: Mastering the Inevitable
Note: This is the fourth and last of a series of articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. The first three “C”s discussed in this series (Conviction, Clarity, Consistency) … Continue reading
Moving Massage from Acceptability to Accessibility
For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage … Continue reading
Posted in Bodywork, Politics
Tagged business, David Palmer, massage, massage industry, massage schools, massage therapy, medical massage, personal care, wellness
12 Comments
Make Your Business Persistent with Consistence
Note: This is the third in a series of four articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to … Continue reading
Posted in Business
Tagged business, consistency, David Palmer, edison, marketing, massage, persistence
2 Comments
“How often should I get a massage?”
This is one of the most common questions I hear from customers. It’s an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. … Continue reading
The Commercial Viability of Massage Approaches
Laura Allen recently blogged about the reasons why some practitioners have a difficult time getting repeat customers. One section mentioned how some practitioners try to sell energy work or other non-massage techniques to people who think they are buying massage. … Continue reading
Seeing Your Way Clearly to Success
Note: This is the second in a series of four articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. While having conviction about your work is fundamental to a successful value-based … Continue reading
Successful Businesses Start With Conviction
For an entrepreneur, conviction is where it all starts. An exciting idea enters your brain and gets your juices flowing. You can’t stop thinking about it so you start testing the idea out in conversations with friends. After that reality … Continue reading