by David Palmer | Jun 4, 2012 | Business, In the News
When John Doe #1 recently filed suit over John Travolta’s wandering hands in the massage room my immediate reaction was, “Well, there goes the first shoe.” Sure enough, over the next few weeks other massage practitioners came out of the woodwork...
by David Palmer | Jan 9, 2012 | Business
In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and engaged, that is to say, how sticky are massage customers?...
by David Palmer | Nov 28, 2011 | History, Politics
The year was 1983 and the oldest national association of massage practitioners was about to change the face of an industry by turning “massage” into “massage therapy.” This is the story of what led up to that moment. The association making this pivotal shift was...
by David Palmer | Nov 11, 2011 | Education, Politics, Touch
Which profession should hold the keys to the storehouse that contains all of the world’s knowledge about human touch? Besides bodyworkers, is there any other (legal) occupation with more practical and theoretical knowledge about touch? I don’t think so and yet...
