Tag Archives: massage schools

Moving Massage from Acceptability to Accessibility

For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage … Continue reading

Posted in Bodywork, Politics | Tagged , , , , , , , , | 12 Comments

The Commercial Viability of Massage Approaches

Laura Allen recently blogged about the reasons why some practitioners have a difficult time getting repeat customers. One section mentioned how some practitioners try to sell energy work or other non-massage techniques to people who think they are buying massage. … Continue reading

Posted in Business | Tagged , , , | 6 Comments