Tag Archives: massage

How Sticky is Massage?

In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and … Continue reading

Posted in Business | Tagged , , | 8 Comments

Moving Massage from Acceptability to Accessibility

For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage … Continue reading

Posted in Bodywork, Politics | Tagged , , , , , , , , | 12 Comments

Make Your Business Persistent with Consistence

Note: This is the third in a series of four articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to … Continue reading

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“How often should I get a massage?”

This is one of the most common questions I hear from customers. It’s an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. … Continue reading

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How Massage Became Therapy

The year was 1983 and the oldest national association of massage practitioners was about to change the face of an industry by turning “massage” into “massage therapy.” This is the story of what led up to that moment. The association … Continue reading

Posted in History, Politics | Tagged , , , , | 9 Comments