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- Elementary Touch Education
- Feldenkrais and Hanna Somatics for Maintenance and Pain Management
- A new textbook about touch and children
- The “Death” of On-Site Massage
- France recognizes seated massage as an occupational title
- What it is like to attend a TouchPro training
- The History Channel Features the Massage Chair
- The Genetic Roots of Massage
- What we need to know about touch
- Why Do We Touch?
Tag Archives: massage
The Genetic Roots of Massage
What are the evolutionary roots of massage. Is there a genetic basis? Continue reading
What we need to know about touch
Skin stimulation (touching) is essential to maintaining physical, psychological and social well-being, according to an ever-increasing body of scientific literature. Since touch is the fundamental tool through which massage professionals interact with those who pay for our services, it seems … Continue reading
Massage is Sensational
A recent article in The Atlantic about a phenomenon called ASMR (autonomous sensory meridian response) reminded me of how little we celebrate the purely sensational nature of massage. ASMR is a subjective sensory experience that typically includes highly pleasurable tingling … Continue reading
Haptics: The Science of Touch
Last week I saw a commercial for the new Cadillac XTS that featured an innovative touch technology called the Safety Alert Seat. The system sends vibrating pulses to drivers through the seat cushion if they drift out of their lane … Continue reading
The Realms of Massage
The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the … Continue reading
Posted in Business
Tagged business, David Palmer, health care, massage, massage therapy, personal care, wellness
2 Comments
How Sticky is Massage?
In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and … Continue reading
Moving Massage from Acceptability to Accessibility
For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage … Continue reading
Posted in Bodywork, Politics
Tagged business, David Palmer, massage, massage industry, massage schools, massage therapy, medical massage, personal care, wellness
12 Comments
Make Your Business Persistent with Consistence
Note: This is the third in a series of four articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to … Continue reading
Posted in Business
Tagged business, consistency, David Palmer, edison, marketing, massage, persistence
2 Comments
“How often should I get a massage?”
This is one of the most common questions I hear from customers. It’s an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. … Continue reading
How Massage Became Therapy
The year was 1983 and the oldest national association of massage practitioners was about to change the face of an industry by turning “massage” into “massage therapy.” This is the story of what led up to that moment. The association … Continue reading
Posted in History, Politics
Tagged AMTA, David Palmer, history, massage, massage therapy
11 Comments
Seeing Your Way Clearly to Success
Note: This is the second in a series of four articles called “C”-ing Your Way to Success about the value of Conviction, Clarity, Consistency and Change-ability in business. While having conviction about your work is fundamental to a successful value-based … Continue reading
Should hugs be banned?
Admittedly, since my oldest grandchild just entered second grade this year, I have been out of the loop regarding school board policies dealing with public displays of affection (PDA) between students. I guess, after watching Glee for three years, I … Continue reading
Is it time for massage to embrace touch?
Which profession should hold the keys to the storehouse that contains all of the world’s knowledge about human touch? Besides bodyworkers, is there any other (legal) occupation with more practical and theoretical knowledge about touch? I don’t think so and … Continue reading
Posted in Education, Politics, Touch
Tagged AMTA, massage, massage school, massage therapy, touch
28 Comments
Successful Businesses Start With Conviction
For an entrepreneur, conviction is where it all starts. An exciting idea enters your brain and gets your juices flowing. You can’t stop thinking about it so you start testing the idea out in conversations with friends. After that reality … Continue reading