Tag Archives: massage

The Genetic Roots of Massage

What are the evolutionary roots of massage. Is there a genetic basis? Continue reading

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What we need to know about touch

Skin stimulation (touching) is essential to maintaining physical, psychological and social well-being, according to an ever-increasing body of scientific literature. Since touch is the fundamental tool through which massage professionals interact with those who pay for our services, it seems … Continue reading

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Massage is Sensational

A recent article in The Atlantic about a phenomenon called ASMR (autonomous sensory meridian response) reminded me of how little we celebrate the purely sensational nature of massage. ASMR is a subjective sensory experience that typically includes highly pleasurable tingling … Continue reading

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Haptics: The Science of Touch

Last week I saw a commercial for the new Cadillac XTS that featured an innovative touch technology called the Safety Alert Seat. The system sends vibrating pulses to drivers through the seat cushion if they drift out of their lane … Continue reading

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The Realms of Massage

The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the … Continue reading

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How Sticky is Massage?

In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and … Continue reading

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Moving Massage from Acceptability to Accessibility

For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage … Continue reading

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Make Your Business Persistent with Consistence

Note: This is the third in a series of four articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to … Continue reading

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“How often should I get a massage?”

This is one of the most common questions I hear from customers. It’s an important question and the response needs to be considered carefully because the answer will set the character and tone of all future interactions with that customer. … Continue reading

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How Massage Became Therapy

The year was 1983 and the oldest national association of massage practitioners was about to change the face of an industry by turning “massage” into “massage therapy.” This is the story of what led up to that moment. The association … Continue reading

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Seeing Your Way Clearly to Success

Note: This is the second in a series of four articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. While having conviction about your work is fundamental to a successful value-based … Continue reading

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Should hugs be banned?

Admittedly, since my oldest grandchild just entered second grade this year, I have been out of the loop regarding school board policies dealing with public displays of affection (PDA) between students. I guess, after watching Glee for three years, I … Continue reading

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Is it time for massage to embrace touch?

Which profession should hold the keys to the storehouse that contains all of  the world’s  knowledge about human touch? Besides bodyworkers, is there any other (legal) occupation with more practical and theoretical knowledge about touch? I don’t think so and … Continue reading

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Successful Businesses Start With Conviction

For an entrepreneur, conviction is where it all starts. An exciting idea enters your brain and gets your juices flowing. You can’t stop thinking about it so you start testing the idea out in conversations with friends. After that reality … Continue reading

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