Tag Archives: David Palmer

Elementary Touch Education

Last Saturday I had the opportunity to share chair massage at a PTO fundraising event for our local Annie Vinton Elementary School. It felt good to be promoting positive touch in this era of such nasty news. For some subliminal … Continue reading

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France recognizes seated massage as an occupational title

[Click to download a PDF of the press release version.] France recently became the first country in the world to recognize seated massage as an occupational category with a professional certification. On June 7, 2016, the National Professional Certification Commission … Continue reading

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The History Channel Features the Massage Chair

When I was first approached by The History Channel last July (2015) about filming a segment on the massage chair for a series on contemporary inventions and inventors, I didn’t get my hopes up. After all, how many of these … Continue reading

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An Overview of Chair Massage Marketing

Here is a recent email from a massage student: I will be graduating in December and have to write a business plan. I need to decide how chair massage will fit into the plan but don’t have much direction from … Continue reading

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Massage Chair Inventor Profile

Sometime around 2008, New York-based photographer David Friedman flew out to San Francisco to include me in an online series of portraits he was doing on inventors. During the photo shoot he also recorded a video interview which recently appeared … Continue reading

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Massage is Sensational

A recent article in The Atlantic about a phenomenon called ASMR (autonomous sensory meridian response) reminded me of how little we celebrate the purely sensational nature of massage. ASMR is a subjective sensory experience that typically includes highly pleasurable tingling … Continue reading

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The Realms of Massage

The first professional massage I ever received was around 1970 in an old Russian Banya on the near-North Side of Chicago called the Luxor Baths. The clientele was a mix of the old Jewish expats who had moved to the … Continue reading

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Hygiene Protocol for Chair Massage

While there are probably more infectious agents on the doorknob customers touch as they enter your massage space than are on your massage chair, the public nature of chair massage makes a solid hygiene protocol essential. It is a matter … Continue reading

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Moving Massage from Acceptability to Accessibility

For as long as people have been paying for therapeutic massage services, practitioners have feared being mistaken for prostitutes. That fear was the primary driving force that, in 1983, led the American Massage Therapy Association to re-brand “massage” into “massage … Continue reading

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The Leg Problem in Chair Massage

Steve Knobles called today from North Seattle Community Acupuncture clinic. He recently started seating patients in a massage chair because it allowed easy access to their necks, backs and arms for needling and was often more comfortable than lying on a … Continue reading

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Make Your Business Persistent with Consistence

Note: This is the third in a series of four articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. In a sense, consistency is the practical result of a commitment to … Continue reading

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How Massage Became Therapy

The year was 1983 and the oldest national association of massage practitioners was about to change the face of an industry by turning “massage” into “massage therapy.” This is the story of what led up to that moment. The association … Continue reading

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Seeing Your Way Clearly to Success

Note: This is the second in a series of four articles called “C”-ing Your Way to Success about  the value of Conviction, Clarity, Consistency and Change-ability in business. While having conviction about your work is fundamental to a successful value-based … Continue reading

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Should hugs be banned?

Admittedly, since my oldest grandchild just entered second grade this year, I have been out of the loop regarding school board policies dealing with public displays of affection (PDA) between students. I guess, after watching Glee for three years, I … Continue reading

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Successful Businesses Start With Conviction

For an entrepreneur, conviction is where it all starts. An exciting idea enters your brain and gets your juices flowing. You can’t stop thinking about it so you start testing the idea out in conversations with friends. After that reality … Continue reading

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