Tag Archives: AMTA

The Travolta Clause

When John Doe #1 recently filed suit over John Travolta’s wandering hands in the massage room my immediate reaction was, “Well, there goes the first shoe.” Sure enough, over the next few weeks other massage practitioners came out of the … Continue reading

Posted in Business, In the News | Tagged , , , | 6 Comments

How Sticky is Massage?

In the world wide web, “stickiness” refers to how long you can keep a user on your website or how often you can get them to return. It is a measure of user engagement and loyalty. So how loyal and … Continue reading

Posted in Business | Tagged , , | 8 Comments

How Massage Became Therapy

The year was 1983 and the oldest national association of massage practitioners was about to change the face of an industry by turning “massage” into “massage therapy.” This is the story of what led up to that moment. The association … Continue reading

Posted in History, Politics | Tagged , , , , | 9 Comments

Is it time for massage to embrace touch?

Which profession should hold the keys to the storehouse that contains all of  the world’s  knowledge about human touch? Besides bodyworkers, is there any other (legal) occupation with more practical and theoretical knowledge about touch? I don’t think so and … Continue reading

Posted in Education, Politics, Touch | Tagged , , , , | 28 Comments